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Brand Makeover by Mel Volkman

Posted on December 19 2016

I had the pleasure of working with the uber talented Mel Volkman on the Gemma + Filo brand overhaul. You might have noticed the new logo and social media icons popping up on Instagram and the website, but everything from our business cards to packaging is getting a full face lift.

Mel also came up with this little unicorn mascot (that I nicknamed "Filo"), and you will be seeing a lot of him both in our branding and product lines. 

 

And in case you are curious, here is a little look at the branding elements, color palette and fonts. Everything feels just right. Mel captured the sweet and feminine essence of Gemma + Filo, while keeping it clean and modern. Bravo, Mel!

Hope you love it as much as we do!

xoxo,

Katerina

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